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14 Easy (and Affordable) Ways to Personalize Your Customer Experience

Personalization is an important aspect in business today but can be time-consuming. What’s one easy, low-cost way for a small business to personalize the overall customer experience? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEChas also launched BusinessCollective, a free virtual mentorship program that helps […]

Content ROI

How to Calculate ROI When People Share Your Content

There are several key benefits associated with having profiles other than your own branded social media accounts share your company’s content. It increases brand recognition, helps improve brand loyalty, provides more opportunities to convert, and often results in higher conversion rates. According to Ambassador, 71% of customers who have a good experience interacting with a […]

15 Top Tips to Choose the Best Technology for Your Business Needs

There’s an overwhelming amount of business technology products on the market. For small business owners, where trial and error isn’t an option, what’s your best tip for most efficiently navigating technologies? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched […]

14 Cost-Effective Strategies to Re-Engage Your Customers End of Season

What’s one low-cost strategy small business owners can employ to (re)engage customers during the holiday/end-of-year season? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. […]