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How Email Marketing Platforms Combine with Salesforce to Boost Sales

Email marketing remains one of the most reliable ways to engage your market and eventually turn recipients into customers. Using an email marketing platform will greatly improve your results, as well. However, more and more organizations are adding Salesforce to their email marketing assets to win far more conversions than with just a single platform. […]

9 Ways Small Businesses Should Use Big Data to Improve Production

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Have a Plan  Data is only as good as the plan you have for it. Know what information […]

13 Low-Cost Ways for Small Businesses to Increase Digital Brand Value

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Tell Your Story  If you are just starting out, tell the story of how your company came to […]

EMV Card Reader

EMV and The 4 Things Every Business Should Worry About

EMV (Europay, Mastercard and Visa) chip technology is a powerful step forward in protecting against credit card fraud. Unlike data contained on a magnetic stripe – which, once stolen, can be used over and over – the EMV chip’s unique transaction code for each use makes it highly secure for in-person purchases. But with adoption finally […]